Tourism Business & Travel Industry Guide - Essential Tips for Travel Agencies & Tour Operators | Boost Your Travel Business Growth" 使用场景: Perfect for travel entrepreneurs, tour operators, and hospitality professionals looking to expand their tourism business and attract more customers.

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.